Dr. Afshan Heuer, museologist and museum professional, specialises in cultural strategy, exhibition and public program curation, visitor engagement, visitor evaluation and audience development. Afshan has worked in various positions, from Curator and Head of Travelling Exhibits to Head of Education and Publics at Swiss museums such as the Musée de l’Elysée, The Olympic Museum and the Maison d’Ailleurs. She is an expert in transformative learning and audience evaluation. Her passion to empower museums in devising effective strategies for visitor engagement led to her PhD research at the University of Leicester and her current position at EPFL in the Laboratory for Experimental Museology working on the project “muse”. Afshan also works as a museum consultant on various projects such as curating the section “Dialogues on Humanity” and devising the educational content for the travelling art installation “Humanitarian Principles. Here and Now” (produced by the Swiss Ministry of Foreign Affairs and the Musée de l’Elysée in conversation with the International Committee of the Red Cross).