What does the role of an artistic director entail today?

As part of the Mode Conversation series organized by the Master of Arts in Fashion and Accessories Design at HEAD — Geneva (HES-SO), Lutz Huelle discussed with Alice Bouleau, partner at the recruitment firm Sterling International, and fashion designer Felipe Oliveira Baptista about the role of an artistic director today. Is artistic director the only desirable position? What are the alternatives?

Video: Jimmy Roura