(Social) media and the coaxing of the moral mind

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In his Media Design Master’s Thesis, Simon Pinkas analysed the rise of outrage culture on social media, studying significant recent cases in which true or false information triggered important – and sometimes worldwide – waves of emotion. His work thoroughly explores how deregulated ad-driven companies have managed to become sounding boards for outrage. Pinkas thus shows the way in which any given person can gain a large audience by spreading fake news, just as in the case of a Christian conservative couple operating from their garage in Pennsylvania. In a second phase, Pinkas assesses how this outrage culture has already changed our relationship with politics by fostering the rise of far-right populism and threats against freedom of speech.