(Social) media and the coaxing of the moral mind
In his Media Design Master’s Thesis, Simon Pinkas analysed the rise of outrage culture on social media, studying significant recent cases in which true or false information triggered important – and sometimes worldwide – waves of emotion. His work thoroughly explores how deregulated ad-driven companies have managed to become sounding boards for outrage. Pinkas thus shows the way in which any given person can gain a large audience by spreading fake news, just as in the case of a Christian conservative couple operating from their garage in Pennsylvania. In a second phase, Pinkas assesses how this outrage culture has already changed our relationship with politics by fostering the rise of far-right populism and threats against freedom of speech.