Biography
Clémence Imbert is a lecturer at HEAD – Genève (HES-SO), where she teaches semiotics and the history of graphic design in the Bachelor of Visual Communication. An alumna of the École Normale Supérieure de Lyon, she holds an agrégation in modern literature and a doctorate in art history. Her research focuses on the history of graphic design. She is the author of Couvertures de livres. Une histoire graphique (Actes Sud, 2022).
Contents
23.02.2024
Memes and Image Analysis
This article describes the teaching on memes as part of the Image Analysis course for first-year students of the Bachelor’s degree in Visual Communication.
13.06.2023
In search of the female user
Gendered representations in computer advertising
This text offers an iconographic study of the figure of the female computer-user based on advertising brochures from the second half of the 20th century. What fictional situations do these commercial photographs…