Pascal Hufschmid is Director of the International Red Cross and Red Crescent Museum. An art historian specialised in photography, he believes that art and museums help us understand today’s world. He draws on his international experience in the museum sector, the art market and international organisations to develop large-scale, multidisciplinary projects with public and private partners. To date, he has been active in more than 40 countries. Previously Head of External Affairs at the Musée de l’Elysée, Lausanne, he contributed to the creation of the city’s new arts’ district Plateforme 10 and launched the Prix Elysée, a major international photography prize. He also worked at the Jan Krugier Gallery and the United Nations in Geneva. He is a regular speaker on innovation, business development and leadership.