Free-lance curator and Professor in history and theory in design at HEAD – Geneva, Alexandra Midal combines a curating and research activity in design and visual culture. Former Director of the Regional Founds of Contemporary Art of Haute-Normandie (FRAC), and former assistant of Dan Graham for public commissions, she has curated numerous shows in international museums: MAMC (Saint-Etienne); Musée d’art Moderne (Luxembourg), Musée d’art moderne (Paris), Cité du design (Saint-Etienne), WOLFSONIAN Museum (Miami), ADAM (Luxembourg); Lieu du design (Paris); Artist’s Space (New York); etc. As the Director of the Design Project Room (2011-2014), Alexandra Midal has curated a series of shows: Carlo Mollino; Marguerite Humeau; Auger-Loizeau; El Ultimo Gritto; Didier Faustino; Superstudio, etc. She has published several books: Antidesign; Design, l’Anthologie; Atelier van Lieshout, l’économie libidinale; Introduction à l’histoire du design, … and catalogues : Eames & Hollywood; Matali Crasset, Politique-Fiction… as well as essays in international journals and museum catalogues (MoMA, MOCA, MNAM, Mudam, ARC, MAMCO, etc.). She is also the author of a series of films of visual theory such as Hocus Pocus: Twilight in My Mind, Politique-Fiction, Villa Frankenstein ; and Domestic Psycho. The films are touring in museums worldwide.
Film montage and its effects
Montage is one of the privileged instruments of cinema for directing the attention and emotions of the spectators. Alfred Hitchcock, who defined himself as a director of spectators before being a director…
Head to head II – Alexandra Midal
In this portrait, which takes the form of an interview, Julie Enckell Julliard seeks to grasp the originality and radicality of Alexandra Midal’s thinking, which enlarges the field of design theory by…
Alexandra Midal – Conclusion
As soon as the colloquium is over, Alexandra Midal undertakes the flashback exercise. Her synthetic and personal re-reading unravels the spool of time and narratives, proceeding in between myth, animism and apocalypse but also…